SEWA sisters working to package spices

The Self-Employed Women’s Association is a union of poor women in India’s informal sector, deeply grounded in Gandhian values, that has grown to 2 million members over the past 40 years. SEWA plans to scale to 4 million members in the next 10 years. Imago has been working with SEWA for nearly six years. We have helped the organization prepare for this rapid growth with a focus on building the necessary pre-conditions for scaling in a way that is consistent with their values. Our work has included strategy work, capacity building, advice on IT, preparation for data integration and livelihood surveys. IMAGO has also worked with SEWA’s profit centers, including RUDI (rural marketing), TFC (handicrafts), and Geetanjali (stationary), on their business practices and plans as social enterprises.