CENTRE MANAGER

Bela Oraon

ROLE:

Marketing In-Charge

DISTRICT:

Kotpali, Bero · Ranchi, Jharkhand

ENTERPRISE:

Enterprise: Palash Uttam Agro-Processing Unit | Cluster: Murto CLF, Bero | District: Ranchi, Jharkhand

I don’t want to be a burden on my husband or my children. I want to earn and live with dignity. If a woman from a remote village like Kotpali can become a marketing leader, so can others. We just need the right support and belief in ourselves.

---- Bela Oraon

A shy homemaker who became the marketing engine behind 22 women entrepreneurs across 22 villages.

01

The Starting Point

Bela had always nurtured the dream of becoming financially independent, despite the social and economic barriers facing rural women in her remote village. Her journey began as an active Self-Help Group member. Her leadership soon made her President of her Village Organization, where she promoted savings, credit linkages and access to government schemes. | The turning point: When a Palash Uttam Agro-Processing Unit was established under the Jariya Cluster Level Federation, Bela took a leap of faith and joined as Marketing In-Charge — despite having no training or sales experience.

02

The climb

After multiple sessions on marketing, management and communication, she overcame her fear of speaking to people and mastered the art of the sales pitch. | Where she is now: Bela is now the pillar behind the Uttam Didis of the Murto CLF — one of the most remote, tribal clusters in Bero block. She trains each woman to pitch products, approach kirana stores, and win customers, while monitoring their progress on the ground.

03

the aCTUAL SITUATION

She also identifies and nurtures new Uttam Didis to replace dropouts, keeping the initiative sustainable. Many of the women she mentors now earn an extra ₹1,500–2,000 a month.

Read through other success stories:

Marketing In-Charge

Rajshree Farakte

Bamori · Madhya Pradesh (from Kolhapur, Maharashtra)

Married at 17 in a state where she didn’t speak the language — now a marketing lead who bought her own plot of land.

Bamori · Madhya Pradesh (from Kolhapur, Maharashtra)

Centre Manager

Meenakshi Farakte

Mohal Kaloni, Bamori · Guna, Madhya Pradesh

From a ₹100-a-day labourer to the manager running an entire agro-processing centre — and winning over sceptical vendors.

Mohal Kaloni, Bamori · Guna, Madhya Pradesh

MIS In-Charge

Nikita Yadav

Kesali, Gairatganj · Raisen, Madhya Pradesh

A 24-year-old who chose to build her career at home — running data, accounts and analytics for the enterprise.

Kesali, Gairatganj · Raisen, Madhya Pradesh