We work with grassroots organizations to define their scaling up strategy over the medium term. The process starts by taking stock of existing strengths and weaknesses as well as opportunities for greater impact and ends with a strategy roadmap. This opportunity for reflection is always welcomed since most organizations are always dealing with day-to- day needs and find stepping back a rich and worthwhile opportunity.
Through a participatory approach, that involves focus groups at different levels, we help surface the strategic tensions that are always present within an organization. We create an environment where these tensions are discussed and resolved, and we support this process through creation of safe spaces and trust building within the organization. Finding out what the group is thinking has a powerful effect on individual members, where they either feel validated or appreciate how their view will impact what may be necessary to change if the organization is to scale.
In a co-creative process, IMAGO works with organizational leadership to clarify their theory of change and how to put in place the monitoring and evaluation framework to assess impact. This is complemented by identifying potential revenue sources and business models that can lead to sustainable growth and reach. The initial testing of these two important aspects of the organizational model is designed in a lean start-up mode, in order to learn quickly and without spending too many resources before finding the best formula to scale.